Join other Senior Executives for a 30 minute webinar entitled: 'Unlocking Success: key customer experience trends in global manufacturing'. Customer Experience expert and SynGro CEO Keith Schorah will host the Webinar on the 30th of September at 2pm GMT. 

In 30 minutes you will learn how international manufacturing companies have increased customer retention by implementing Voice of the Customer programmes.

Areas covered within the 30 minute session will include: 

• Pattern Analysis

• Integration with Operational and Financial information

• Single Real-time view of the Customer

• Using insight to drive business improvements

To Register for the Webinar Click Here

SynGro is a world leader in implementing international customer experience and insight programmes. Our global manufacturing clients such as Heineken, Stora Enso and Outo Kumpu benefit from a real time view of customer insight allowing them to drive focused improvement actions and create a customer centric culture.

It is fundamental that CEO’s ensure that customer insight is no longer purely the preserve of Marketing and that the information is available across the business and becomes embedded in the businesses processes ensuring feedback will drive true operational change within the business.

Culturally, commitment from the top to change the business and make the customer central to all business decisions is essential to all Voice of Customer programmes.  The above diagram highlights the role of the CEO in leading the change to a customer centric culture. 

The use of customer insight enables senior management to shape future business strategy with the customer always in mind. There is a high correlation of organisations whose CEO’s lead the VOC initiative and its strategic impact.