Now your lean, What next?

by Keith Schorah 25. October 2011 15:02

Trimming the fat from an organisation is always a good idea, a lean organisation with no waste will always work more fluidly. Organisations regularly hear the industry analysts’ mantra of “cut, cut, cut.”   However cutting costs can only get you so far before you are as lean as you can be while still offering a good product. Industries such as Manufacturing have shown us that cutting costs can only get you so far before you start effecting product/ service quality and ultimately satisfaction which will in turn effect repurchase decisions. 

A change of mind-set is needed; in order to differentiate beyond price, organisations need to create more value in the customer’s mind. The CEO has to be the instigator, sponsor and the driver of changing strategy towards a more customer-focused approach, based on better insights into the customer base delivered through a Voice of the Customer platform. This will help board level executives to manage risk better, understand how resources can be arranged to better support the customer, change processes as necessary and prioritise actions to deliver an improved customer experience.  

For More, check out the latest issue of the Lean Management journal where I have a feature article on this subject. http://www.leanmj.com

Comments

Add comment




  Country flag

biuquote
  • Comment
  • Preview
Loading



Webinar

Contact Us Information

Contributors

KEITH SCHORAHKEITH SCHORAH
CEO

TIM WILDTIM WILD
Technology Director

DAVID HENDERSONDAVID HENDERSON
Head of Project Delivery

PHILIP HOGGPHILIP HOGG
Chief Loyalty Expert

Nigel MartinNIGEL MARTIN
Marketing Director

Resources

Note: These links will take you to pages on www.syngro.com.

Bookmark and Share
© SynGro Limited 2010